The Best Strategy To Use For What Is A Secondary Dimension In Google Analytics

The 30-Second Trick For What Is A Secondary Dimension In Google Analytics

If this does not appear clear, right here are some examples: A deal occurs on a site. Its measurements can be (however are not limited to): Deal ID Discount coupon code Most current traffic source, etc. A user logs in to a site, and also we send out the occasion login to Google Analytics. That occasion's custom-made measurements may be: Login technique Customer ID, and so on.


Although there are many dimensions in Google Analytics, they can not cover all the possible scenarios. Hence custom-made dimensions are needed. Things like Page URL are universal as well as put on lots of situations, yet what if your service markets on-line courses (like I do)? In Google Analytics, you will certainly not find any kind of dimensions related especially to on-line courses.




9%+ of companies making use of GA have absolutely nothing to do with programs. As well as that's why anything related especially to on-line courses must be set up manually. Go Into Personalized Dimensions. In this post, I will certainly not dive deeper into customized measurements in Universal Analytics. If you intend to do so, read this overview.

The Definitive Guide for What Is A Secondary Dimension In Google Analytics

The scope specifies to which occasions the dimension will apply. In Universal Analytics, there were 4 ranges: User-scoped custom dimensions are related to all the hits of a user (hit is an event, pageview, and so on). If you send User ID as a customized dimension, it will be applied to all the hits of that certain session And also to all the future hits sent out by that user (as long as the GA cookie remains the very same).


You might send the session ID personalized dimension, and also if you send it with the last occasion of the session, all the previous events (of the very same session) will certainly get the value. This is carried out in the backend of Google Analytics. dimension applies only to that specific event/hit (with which the dimension was sent).


Also if you send out several products with the very same deal, each product might have various worths in their product-scoped custom measurements, e. g.




Why am I telling you this? In Google Analytics 4, the session scope is no longer readily available (at least in customized measurements). If you desire to apply a dimension to all the events of a certain session, you should send out that measurement with every event (that can be done on the code level (gtag) or in GTM) (What Is A Secondary Dimension In Google Analytics).


It can be in a cookie, information layer, link or someplace else. From currently on, customized dimensions are either hit-scoped or user-scoped (previously referred to as User Properties). User-scoped customized measurements in GA4 job in a similar way to the user-scoped measurements in Universal Analytics but with some differences: In Universal Analytics, a user-scoped customized measurement (embed in the middle of the user session) was put on EVERY occasion of the very same session (also if some event occurred prior to the measurement was established).

The Best Strategy To Use For What Is A Secondary Dimension In Google Analytics

Although you can send out custom product information to GA4, right now, there is no way to see it in records properly. With any luck, this will be transformed in the future. Or am I missing something? (allow me understand). GA4 now sustains item-scoped custom measurements. At some point in the past, Google stated that session-scoped custom measurements in GA4 would be offered too.


When it comes to custom measurements, this scope is still not offered. And also now, let's relocate to the 2nd part of this post, where I will certainly show you exactly how to configure personalized measurements and also where to discover them in Google Analytics 4 records. Allow me start with a basic overview of the process, as well as after that we'll take an appearance at an example.


If you utilize it to mainly stream data to Big, Question and afterwards do the analysis there, you can send out any kind of custom parameters you want, and read this they will be visible in Big, Query. You can simply send out the occasion name, state, "joined_waiting_list" and afterwards include the specification "course_name". As well as that's it.

8 Simple Techniques For What Is A Secondary Dimension In Google Analytics

In that instance, you will require to: Register a parameter as a custom-made interpretation Start sending out personalized specifications with the occasions you want The order DOES NOT matter right here. However you must do that virtually at the very same time. If you start sending out the parameter to Google Analytics 4 as well as only register it as a customized dimension, claim, one week later, your reports will certainly be missing that week of data (due to the fact that the enrollment of a personalized dimension is not retroactive).


Every time a visitor clicks on a menu product, I will send out an occasion as well as two additional criteria (that I will certainly later sign up as personalized measurements), menu_item_url, as well as menu_item_name.: Food selection link click monitoring trigger conditions vary on a lot of websites (due to the fact that of different click courses, IDs, and so on). Attempt to do your finest to use this example.




Go to Google Tag Supervisor > Causes > New > Just Hyperlinks. By producing this trigger, we will certainly allow the link-tracking capability in Google Tag Supervisor.

Some Known Facts About What Is A Secondary Dimension In Google Analytics.

Go to your internet site and click any of additional info the menu links. In fact, click a minimum of 2 of them. Return to the preview mode, as well as you need to start seeing Link Click occasions in the sneak peek mode. Click the first Web link, Click occasion and go to the Variables tab of the sneak peek mode.